Our creative process begins with listening and observing – considering our client’s perspective and looking beyond – to what drives their brand, their mission, and their goals. We carefully examine expectations, assess audience needs, and deliberately craft the most appropriate message.
To design a project, there are many questions that need to be answered: purpose, message, audience, and approach. Whether working directly with our clients or independently, we set out to answer these questions, and others, to frame the program and initiate our creative journey.
Rock Creek’s versatile scriptwriters have a range of experience writing in many different styles, including dramatic storytelling, narrative, documentary or interview-based programming, procedural, training and humorous, and are able to write in a variety of voices. We have a marked ability to craft a variety of content into concise messaging to engage many different audience types.