Fair Trade

FairTrade (www.fairtradeamerica.org) is an organization that certifies that farmers and manufacturers are paid a fair price for their product. Rock Creek produced this short viral video to help them promote their brand. Filming at Alexandria, Virginia’s fabulous Saturday Farmer’s Market, Rock Creek used a hidden camera motif to film an undercover “unfair” interloper while she interrupts shoppers on their morning outing. Producing videos for non-profit organizations often gives us a chance to explore our creative potential and use our experience, skills and resources to give back to the community.