The Importance of Reading - NAGB

This promotional video was created for our client The Hatcher Group and for the National Assessment Governing Board to encourage their stakeholders in education to go to  The Nation’s Report Card and learn about current trends in education in the U.S.

We filmed this video on location in Herndon, VA using our Sony F5 with Zeiss CP.2 cinema prime lenses. We shot all of the b-roll in slow motion and used our Dana Dolly slider on all scenes. In additional to production, we storyboarded the spot, cast the talent and provided graphics and postproduction.