George Mason University - College of Humanities and Social Sciences
Project Overview
The College of Humanities and Social Sciences (CHSS), the largest college at George Mason University, approached Rock Creek Productions, for video production services, to produce a high end, visually stunning recruiting video with the goal of promoting the college and increasing applications for the graduate school.
The Challenge
CHSS encountered one of the most common challenges that universities face when producing a promotional video…How do you distill such a wide array of majors and degree programs that CHSS offers down to just 75 seconds? With over 25 years of experience as a DC video production company, George Mason looked to Rock Creek to find a solution.
The Solution
Rock Creek’s team of video producers and editors were able to think creatively, prioritize client needs, and organize a highly efficient production schedule, filming at more than 20 unique locations around George Mason University’s campus over the course of two long days. Rock Creek captured more than 50 individual shots, creating a library of b-roll that the college can continue to use in its promotional and social media campaigns. Post-production was enhanced by the addition of Adobe After Effects motion graphics and final deliveries included multiple versions for all social media platforms.
As a result of this effort, CHSS graduate school applications surged by over 300, achieving a 23% increase from the prior year.
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