Tim Phillips

Lights, Camera, Traction! How to Create an Effective Promo Video for Your Tech Startup

Excited by the explosive demand for the Next Big Thing, new tech startups sprout up almost every year, but unfortunately, over 90% of startups fail. One of the leading causes? Insufficient marketing. According to the U.S. International Trade Administration, there are more than 557,000 software and IT services companies in the United States. That’s 555,700 …

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Unpacking the Secrets of Successful Nonprofit Video Campaigns

As a nonprofit, the hardest, most important work happens at the grassroots level, but to gain support for it, you also need to communicate—a lot.  Whether you’re engaging with donors, seeking sponsors, raising awareness, or canvassing funds, much of your success hinges on how well you convey the urgency and importance of your cause and …

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The Future of Higher Education: Blending In-Person and Video-Based Learning

When Covid turned the world upside down, one of the things it changed the face of is higher education. From K-12 to grad studies, the memory of offline learning has faded into the distance. Now online learning, digital classrooms, distance education, and Massive Open Online Courses (MOOCs) have made education accessible and replaced rote learning …

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Crafting Your Nonprofit Video Strategy: A Comprehensive Guide

The impact of visual storytelling in the nonprofit sector cannot be overstated. Video brings together elements that speak to both the heart and the mind, making your message more engaging, persuasive, and memorable.  It’s not just about presenting facts; it’s about telling stories that resonate on a human level, making complex issues more relatable and …

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