Tim Phillips

Crafting Your Nonprofit Video Strategy: A Comprehensive Guide

The impact of visual storytelling in the nonprofit sector cannot be overstated. Video brings together elements that speak to both the heart and the mind, making your message more engaging, persuasive, and memorable.  It’s not just about presenting facts; it’s about telling stories that resonate on a human level, making complex issues more relatable and …

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PSAs vs Commercials – How Do They Differ?

In the busy media marketplace, commercials are the loudspeakers, constantly broadcasting the latest and greatest in products and services. They’re hard to miss with their catchy tunes and flashy visuals. They’re constantly vying for your attention and wallet, showcasing the latest trends and must-haves.  PSAs, however, quietly stand in the background, focusing on the bigger …

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12 Questions to Ask Before You Hire a Video Production Company in Washington DC

So you’re ready to make a video, and if you’re reading this, you’ve wisely decided to hire professional video production services. Choosing the right firm can be daunting if you’re doing it for the first time. So many companies are doing great work out there, but which one will help you craft your vision, work …

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Creating Emotional Connections: Video Production Strategies for University Branding

A university isn’t like any other business. Most brands need only attract or persuade their prospects, but universities have to go one step further: they have to inspire them.  Students head to college because they want to grow and achieve their dreams and ambitions. If you’re a higher educational institution, you need to position yourself …

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