You may already know what video tutorials are, but if you merely see them as a function of your customer onboarding process, you’re missing a huge opportunity. Tutorials can also be invaluable for retaining customers. When done well, they can transform skeptical, unsure customers into power users and proponents for your product. Tutorials need to …
Mastering Video Tutorials: Tips For Tech Companies in DC Read More »
We’ve been in the video production services business for over twenty-five years, and in that time, we’ve seen a lot of change. We saw the end of VHS tapes and the rise and fall of DVDs. We saw iPhones making award-winning movies and short-form videos exploding on the internet. At each point of this evolution, …
Video Production in an AI World: Insights from the Rock Creek Team Read More »
This year, researchers uncovered that the top three sources of local political news for US adults are social media, local news outlets, and their friends, neighbors, and relatives. The common link among them? They all use video. If governments and federal agencies wish to reach the public, the best, most straightforward way to do it …
The public is a diverse audience composed of various cultures, experiences and literacy levels. Government agencies that want to reach them have the challenging task of making important messages accessible to all. But there’s one excellent lever: Most audience members are heavy consumers of video content on social media. If an agency wants to reach …
How Video Can Be Used To Effectively Explain A New Policy Or Regulation Read More »
As Gen Z sweeps through the job market, the world of work has begun to transform. The younger workforce is more willing to hinge their professional decisions around things like company purpose and company culture. Research by Quantum Workplace shows that employee perceptions of company culture have a direct impact on engagement and retention. In …
Why a Company Culture Video Will Benefit Your Business Read More »
Nobody was keen on the idea of virtual events until the pandemic forced them on us. Once they went mainstream, all their many benefits rose to the spotlight: events had become more accessible, cheaper to conduct, and could go beyond borders. Many marketers also reported that they experienced wider reach from their virtual or hybrid …
Creating a Powerful & Effective Video for Your Virtual Event Read More »
Most domains of film-making ask you to sit up and notice: the music swims in your ears, the art and costumes imprint themselves in your mind’s eye, and so on. On the other hand, cinematography exerts its influence far more subtly. Take, for example, the Joker from the Batman universe. He is arguably one of …
Excited by the explosive demand for the Next Big Thing, new tech startups sprout up almost every year, but unfortunately, over 90% of startups fail. One of the leading causes? Insufficient marketing. According to the U.S. International Trade Administration, there are more than 557,000 software and IT services companies in the United States. That’s 555,700 …
Lights, Camera, Traction! How to Create an Effective Promo Video for Your Tech Startup Read More »
As a nonprofit, the hardest, most important work happens at the grassroots level, but to gain support for it, you also need to communicate—a lot. Whether you’re engaging with donors, seeking sponsors, raising awareness, or canvassing funds, much of your success hinges on how well you convey the urgency and importance of your cause and …
Unpacking the Secrets of Successful Nonprofit Video Campaigns Read More »
The setting of a video can make or break its narrative power. That’s why our team at Rock Creek Productions values being so close to Washington, D.C. With its resplendent landmarks, diverse neighborhoods, and rich history and culture, the city offers an amazing variety of backdrops and can leave you spoiled for choice. How, then, …
Choosing the Right Setting for Your On-Location DC Video Shoot Read More »
Contract Number: 47QRAA21D0088
NAICS Code: 512110
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