The planning phase of any project is a time of critical decision making, a time where abstract concepts begin to coalesce into real things. Story concepts become scripts, characters become actors, tasks become scheduled dates, logistics are, locations are identified and scouted, call sheets are made, everything is ready for production!
Upon review and approval of the Creative Treatment and Content Outline, Scripting and all subsequent planning tasks are initiated. Often these tasks overlap.
Rock Creek’s versatile scriptwriters have a range of experience writing in many different styles, including dramatic storytelling, narrative, documentary or interview-based programming, procedural, and humorous, and are able to write in a variety of voices. We have a marked ability to craft a variety of content into concise messaging to engage many different audience types.
We typically write scripts in three phases—and initial draft, a second draft, and a production script. Our scripts are typically developed in two-column format (video and audio) fully describing not only what appears on screen (video, text and graphics, special transition effects) but also what is heard (music, sound effects, narration and dialogue). Each script block is numbered for easy reference during client reviews and discussions.
When interviews are required, we often conduct telephone pre-interviews to prepare the subject and determine areas of focus for our investigation.
For more complex concepts, detailed graphics or animations, we generate storyboards for client review.
Rock Creek typically employs professional (SAG/AFTRA) talent for all on-camera and voice-over work. We have considerable experience working with and directing both talent and “real” people to elicit realistic and natural portrayals on camera or behind the microphone. Clients are invited to be as involved in auditioning and casting of talent as they wish. In all final decisions we try to be cognizant of client requirements regarding ethnic, age, and gender diversity.
Whether locations are client provided or need to be identified and acquired, we scout them with considerations to suitability, lighting and electrical requirements, equipment load-in and storage, and noise issues. Permits are submitted as necessary and location releases are obtained prior to production.
Insert stages, full sound stages, green screen, wrap-around cyc, set construction and propping are available through a variety of production partners.
Wardrobe and props are identified and acquired, and items that require special consideration, such as law enforcement uniforms, are managed; talent sizes,
A breakdown of all script elements required for each given production day, including specific shoot locations, talent and schedule, wardrobe, props, and any other relevant information, the shotlist presents a clear depiction of everything that will take place, ensuring all details are considered and attended to. This document is formatted specifically for ease of use during production.
Arrangements for travel and lodging, logistics for equipment load-in and storage, security concerns, travel, parking, craft service – these details are all handled as we coordinate the shoot between all stakeholders, participants, and vendors.
Typically the final task in the Preproduction Phase is to create Call Sheets, which are provided to clients, cast, and crew. These documents indicate the exact physical location of the shoot, the date, crew and cast names and call times as well as other key information.