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Sep
20
2013
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Why Blog?

social-media-314x178.jpg Here at Rock Creek Productions we have been talking about starting up a blog for a while. We have slowly but surely over the last few years moved into the social media-sphere via Facebook, Twitter, Vimeo, Youtube and even Pinterest. But we recognized that where we might really be able to add value to the conversation of video production and digital media is via the blogosphere — especially in a town chock full of businesses, non-profits, and government agencies that need and want to create videos that educate, train, motivate, fundraise, and recruit and might not know where to begin on how to make a video; how to pick a good vendor; what questions to ask; how to figure out a production budget; what “craft services” is, how much gear to expect on a shoot; and the hundreds of other questions that always come up regarding that ambiguous, vast, ever-changing world of “videos.”

Rock Creek is not the new kid on the block as far as media production companies; we’ve been around going on 18-years (in production company world that’s pretty darn old.) We started…(ahem)…back in the good ‘ole days when we were still editing in analogue, shooting on BetaCam, had a huge tape library, and edit systems cost over a hundred thousand dollars.  Needless to say, we’ve been around for a while and have grown, adapted, and advanced with the changing times and technologies. And what we have found in our 18-years as a company is that we have accumulated a lot of experience and knowledge that we think might benefit someone out there. We don’t presume to know everything or be the ultimate experts but what we do have is an incredibly experienced, passionate team of people that have a lot to offer. So instead of keeping that all to our clients, and ourselves, we thought let’s share it with the rest of the world – or at least to those ten’s of people who stumble onto our blog.

So wish us luck on our blogging adventure – and check back here often for our incredibly informative, sometimes witty, always well-intentioned posts.

Sincerely,

Rachell Shapiro and the Rock Creek Productions Team